Textile's second life — recommerce, sorting, recycling.
Ten years designing sustainable yoga wear taught me the hardest part happens after the sale.
Hi, I am Inkeri Glova
Founder of Arctic Flamingo Yoga Wear
Master of Administrative Sciences (Public Law)
Finnish, in Germany since 2012
82398 Polling / Munich, Germany
+49 15738467670
inkeri.glova@gmail.com
Calling a textile "sustainable" is easy. I'm no longer interested in designing the perfect product.
I want to work on what happens at the end of a textile's life:
sorting, identification, condition assessment, recommerce, recycling.
That's the hard part. That's the part I want to work on.
What I did at Arctic Flamingo, 2016–2026:
1. Built the most sustainable products I could, and ran a brand.
I founded Arctic Flamingo in 2016: yoga wear made in Germany from recycled materials, sold direct to 10,000+ customers. I designed the products, chose the fabrics, ran production with two sewing facilities in Saxony, and priced it to survive.
The material trap
Sportswear taught me a contradiction I've never seen resolved. The "sustainable" choice available to me was recycled input, not recyclable output. Recycled PET, regenerated nylon, lyocell, nylon made from castor oil, biodegradable nylon — all genuine improvements on the input side. But activewear needs stretch, which means elastane, and once a fibre is knitted into a blend, fibre-to-fibre recycling can't separate it again.
The better the fabric performed, the less recyclable it was.
The natural fibres carried their own contradiction. The ones I tried didn't last as well — they pilled, lost shape and faded sooner. A garment replaced after two years instead of six is not the sustainable option, whatever its fibre certificate says. Durability is a sustainability property, and it's the one the industry talks about least because it's the hardest to put on a label.
I made these choices for ten years, with real money, and never found a clean answer. That's not a failure of effort — it's structural, and it gets decided at the material stage, years before anyone opens a take-back box.
Arctic Flamingo – Highlights & Outcomes:
- Designed and developed 48 physical apparel products
- Served over 10,000 customers
- 97% five-star reviews
- Up to €150,000 in annual revenue, grown organically
2. Built a take-back system and a second-hand shop in Shopify
I ran it by hand, so I know exactly how much work it costs:
Every returned item had to be received, inspected, assessed for condition, sometimes washed, then described, photographed, priced and listed — all of it manual, all of it by me. That works at the scale of one small brand and collapses immediately above it. Every step of the reverse logistics process carries cost.
Honest about the size of it:
At my scale, take-back is closer to sustainability marketing than to a business model. There simply aren't enough Arctic Flamingos out there to build a business case on resale alone. Through our second-hand shop, we found a new owner for over 500 unique items.
Why this makes me useful:
I've been on both sides of a garment's life. I chose the fibre, wrote the product data, sold the item to the customer, took it back years later, and decided what it was still worth. The same garment, both ends. That's the loop most people only ever see one segment of. It means I understand why people return things and what they expect in exchange, where the bottlenecks in a take-back and resale programme actually sit, and which parts of this work are worth automating versus which only look that way in a demo.
The question I keep coming back to thinking about the big scale of recommerce:
How do you identify a garment and assess its condition at scale — and how much of that can genuinely be automated? Machine vision for fibre identification and defect detection. Condition grading against a consistent standard, instead of one tired person's judgement at 4pm. Automatically generated listings and data-driven pricing, so the handling cost stops eating the item's value. And with digital product passports coming through EU regulation, the identification question may at least get answered upstream — though only for what's made from now on, and never for condition.
Take-Back and Second Hand Highlights
- Over 500 unique items were taken back and resold as second hand
- Around 100 items were sold as B-Ware / Factory Seconds
- Average contribution margin per resold item: €25
- Combined, these 600+ items generated approx. €15,000 in additional income — value recovered from garments already sold once
Where I fit
I'm looking for work on the end-of-life side of textiles
— in a team or on a contract basis, whichever fits the organisation.
Where I think my skills and personality would be most useful:
Country manager or market entry, Germany
For a Nordic or international company bringing a circularity business into the German market: someone on the ground who knows what German customers and B2B partners expect, how the regulation lands here, and how German business culture actually works day to day. I've built and run a company in this market since 2016, in German, and I'm Finnish — which makes me useful in both directions.
Take-back and recommerce, brand-side
Helping a brand or retailer build a resale or take-back programme that isn't only a marketing line — the operational reality of intake, grading, listing, pricing and the customer experience around it.
Partnerships or business development at a sorting, recycling or resale company
These companies live or die on the supply of garments coming in from brands, retailers and collectors. Winning and keeping those partnerships means understanding both what the operation needs and what the brand is actually able to give — and being credible to both.
Circular business models and regulation
Working out what a circular model costs, where the money actually is, and what the incoming EU rules require — for companies that need to comply and would rather build something useful than something defensive.
Regulation, without the panic.
I hold a Master of Administrative Sciences in public law and public administration. The end-of-life side of textiles is being reshaped right now by regulation — Ecodesign for Sustainable Products, digital product passports, extended producer responsibility, rules on environmental claims — and most people in the industry experience this as fog. I read it as a framework rather than a threat, and I've already applied it as a business owner who had to make sustainability claims that would survive scrutiny.
What I bring that isn't obvious from the story above
Germany — Finland — Global
Finnish, running a business in Germany since 2012 — I know what German customers expect and how German business works. I operate in Finnish, German and English, with a handful of other European languages at reading level. Useful in both directions: Nordic companies entering Germany, German companies looking north.
Not only a European view. Textile production is largely Asian, and so is a growing share of recycling and sorting capacity. I'm interested in what Chinese and other Asian companies do in this system rather than treating them as the part of the story Europe would prefer not to discuss.
Ten years of owning outcomes.
Product, production, pricing, compliance, customers, cash. Nobody above me to escalate to. That's the part of self-employment that transfers to any team: I'm used to decisions having consequences I have to live with.
Education
Master of Administrative Science
Major: Public Law
Minor: Business Law
University of Vaasa, Finland, 2002-2008
Basics of Service Design 3 ECTS
June 2025, Aalto University, FinlandIntroduction to Responsible Business 4 ECTS
June 2024, University of Jyväskylä, FinlandGreen Marketing 5 ECTS
October 2024, Turku University of Applied Sciences, FinlandSustainable Packaging and Textiles 26 ECTS
May 2025, Tampere University of Applied Sciences, Finland
Recent Online Studies:
Finnish — native
German — fluent; I've run a business entirely in German since 2012
English — fluent
Spanish, Russian, French, Italian — studied earlier, reading level today
Language skills:
E-commerce & web: Shopify, WordPress, SEO/GEO, basic CSS and HTML
Design & visuals: Webdesign, branding, Photoshop, Lightroom, photography
Tools and other skills:
Trade fairs I've attended to hear what the industry is actually talking about 2025-2026: